The goal of the SoCal Private Equity Executive Retreat is to advertise PwC’s offerings. The Fearless concept focuses on the adrenaline rush of the unknown. The outcome statement “Fearless in the face of risk” describes the issues private equity companies face. A seemingly fearless and elegant aerialist defies gravity as she completes various poses, on her silks, while suspended from a cliff. Fear and risk can have huge payoffs for those daring enough to attempt it.