Taza Chocolate makes stone ground chocolate with organic cacao beans. It is unrefined, minimally processed chocolate with a uniquely bold flavor and texture. Taza wants to grow its current demographic with more accessibility and stronger messaging 
while maintaining the high-end artisanal appeal. The design strategy is to position Taza as an artisanl stone ground chocolate that creates an alluring, sensual and indulgent experience by creating a sense of space and place.